Advertising Australian Businesses Across The Internet

Are you looking for more customers for your local business?
Would you like to work with an advertising company with a proven and powerful method to get you a positive return on investment for your spend?
You are in the right place if you want a simple solution to bring in consistent, targeted leads to your local business each month, people who are ready to buy your product or service ...

Setting Up A Media Campaign

Setting Up A Profitable Media Campaign For Your Business

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Learn More About How To Get Exposure For Your Business 

Ready to get a media campaign going which will give your business exposure across the internet that actually works in bringing in more clients. Call us Now...

Small Business Media Campaign Experts Australia

Looking for an Australian Media Campaign Expert for your Small Business?

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Local Business Website Experts Australia

Local Business Media Campaigns FAQ

Australian Local Business Media Campaigns
QUESTIONS ANSWERED...



How much does it cost to run a successful media campaign for my local business?


Answer...

Visiblaze offers a unique media branding campaign service in that we will not take you on as a client unless we believe we can earn you a return of at least $2 for every $1 you spend with us.  The starting price of an advertising campaign for local businesses who fit our criteria is $1,499. 

If you are looking for faster results and have capacity to benefit from the increased exposure each campaign will bring, we have packages which can range up to $10,000 per month.  

A word of caution, this is not some one-off, get all the additional clients you want in one campaign.  While our experience is each campaign will bring in more clients, the power of our system is to work with businesses for at least a 6 month commitment.  This will enable your business to benefit from the traffic you get from both the media articles we publish and from more customers finding your business website.

 



Does my company really need to advertise in the media?


Answer...

Many local business gurus will tell you build up your social media presence as results are easier to track than running advertisements in the local newspaper.  Running digital advertisements is also becoming popular.

If you have time to spend interacting with potential or actual customers through your facebook page or instagram account, or have the money to spend on a digital agency to do this on your behalf, and have confidence in being able to track the return you are getting for your time, go right ahead.

However, if your time is precious and you want to spend it getting calls from people genuinely interested in your product or service, and in providing you product or service, let Visiblaze run the campaign for you.  Simply answer the few simple questions we ask you and if we both agree your business is the right fit, we will prepare a sample campaign report which will specifically show the results we can get for you and how we will get them.

This will give your business a real competitive advantage, allowing you to potentially dominate your local market with consistent targeted leads.

 

 

 

Learn More About Local Business Advertising Stategies

Affordable Small Business Media Campaign  TIPS...

7 Steps To Set Up A Profitable Advertising Campaign For Your Local Business

As a small business owner, you will be intimately aware of two truths.  Firstly, cash flow is the lifeblood of your business and every dollar you spend needs to be focused on making you money.  Secondly, time is precious.  You have so much to do including finding customers, meeting the needs of your customers, looking after staff, managing the books and probably also have a family to look after as well.  

Ideally then, you are looking for an advertising strategy which will consistently bring in more money than it costs and is as hands off as possible.

Below are seven tips for setting up a advertising campaigns that not only bring in more money but also make running your business more enjoyable as well:

1. What is Your Best Type of Customer?

As a small business owner, especially when you are starting out, it is tempting to take on any customer you can find.  This is fine at the start as it brings in money and also teaches you some important business lessons, but over time you are going to want to be more selective.

As you get to know your customers, it is likely you are going to prefer some over others.  Preferred customers may have characteristics such as they love what you do and are willing to spend more, or it may be they appreciate your expertise and leave you to do what you are good at with little interference.

Make a list of 3 to 5 attributes your favourite types of customers display and note them down on a worksheet.

2. What Are Your Most Profitable Goods and Services?

It is easy for your local business to attempt to provide all things to all people.  However, spend some time to identify your most popular and profitable goods and services, and also those that you enjoy providing the most.

Ideally, the products and services you categorise above are easy to scale up and provide to a larger number of customers.  This is going to give you the best chance to grow your business.

Make a list of each of the goods and services that fit into the categories above, and then note down the 5 which best fit the description.

3. What is the Estimated Lifetime Spend of Your Customers

Now that you have an idea of the ideal types of customers you want to attract and the best goods and services to provide to them, you should be in a position to estimate of their lifetime spend with your business.  Factors to take into account include:

    • do customers tend to buy from you once or is there repeat business
    • is there a complementary good or service you can provide to boost an average customer spend

4. How Many Additional Customers Can Your Business Take On?

It may seem you are too busy to take on additional customers, but once you perform the analysis in steps 1 to 3 above you find a number of your customers and the goods and services you are providing do not fit within your criteria.  Over time, this gives you the opportunity to replace customers who take up your time for little profit with your ideal customer type.

Decide how many new customers your business can take on and make this the focus of your advertising campaign.

5. How Much Should You Spend On Your Advertising Campaign?

Once you have completed steps 1 to 4 above, how much you spend on your advertising campaign is an easy question to answer.  For example, if you know you want to bring in five new customers, and the estimated lifetime customer spend is $1,000, the profit this will bring in is $5,000.  If your required return on investment is $2 for every $1 spent, your advertising campaign should cost no more than $2,500.  

6. How Do I Plan A Successful Advertising Campaign?

Whether your strategy is to advertise in the local paper, organise a letterbox campaign drop, run a social media campaign, spend money on google ads or facebook ads or publish articles on large news sites, the key is to identify where your target customers hang out and how you can get in front of them.

You can waste thousands of dollars by not being targeted in your approach, so if you do it yourself, or hire someone to do it for you, be very clear on the strategy.  You know your customer attributes from step 1 so be very specific on how your chosen campaign will bring in leads, and make sure you are clear on the action they have to take to buy your product or sign up for your service. 

7. Measure the Success of Your Campaign

The biggest mistake many small business owners make when running an advertising campaign is they have no way to accurately measure the results.  You have to know whether new customers were brought in because of your marketing or for some other reason.  

For example if your strategy was to get potential customers to call you, how many additional calls did you receive this month to last month.  If your strategy was to make more sales from your webpage, how much more traffic came to your website this month to last month.  

Conclusion

By following our advice above, marketing campaigns become a numbers game.  Don't spend more than the return on investment you have set yourself and be aware that the more targeted potential customers you can bring in the more chance you have to convert leads into customers.

Of course, if you would like to remove all of the hassle and want to work with an expert who can plan your media campaigns with a proven strategy to bring in more customers, contact us now.  

Ready to Get Help?

CONTACT Visiblaze

Visiblaze

PO Box 845
Castle Hill NSW 1765

Ready to get a website for your business set up and ranking already in Google. Call us Now...

Local Business Website Experts Australia

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